The annual fall What the Fluff? Festival is being held this weekend in Massachusetts, home of the iconic Marshmallow Fluff. The sweet and sticky key ingredient of the “Fluffernutter” sandwiches you’re probably still making for your kids was created in the kitchen of Archibald Query in 1917, and then later manufactured by candy entrepreneurs H. Allen Durkee and Fred L. Mower. It’s the perfect reminder that innovation comes in all flavors. This week, the channel serves up its own sweet mix of product launches, new partner programs, the latest integrations, and some stark insights into the rising cybersecurity threats your SMB clients face.

So dive in below for all the channel developments you need to know about, without the fluff (you can save that for your sandwich).

Happy reading!

Products & Solutions

N-able Adds Anomaly Detection as a Service to Backup Protection

IT management and data protection platform vendor N-able has added Anomaly Detection as a Service (ADaaS) to Cove Data Protection, its SaaS-based backup and recovery solution.

Called Honeypots, the ADaaSis an always-on defense mechanism designed to detect brute-force attacks and unauthorized access on the backup infrastructure, giving MSPs and IT organizations time to respond and quarantine the threat, preventing scenarios where recovery may be impossible, according to N-able.

“The service looks for suspicious patterns (e.g., API calls) that fall outside of what we would consider ‘normal’ backup operations. To do that we use proprietary heuristics. Honeypots, basically trip wires, are one of several techniques allowing N-able to spot suspicious behavior,” explains Stefan Voss, head of product for Cove Data Protection. “This is our early warning system.” 

N-able built ADaaS into Cove’s architecture, so there is no additional management overhead or cost impact, according to the company. It does not eliminate the need for MDR for the rest of your infrastructure, Voss notes.

Cyberattacks on backup infrastructure represent “a huge problem and it’s an obvious one, because if you’re a bad actor, you’re going to want to take out my ability to recover because then it’s going to be more likely that you’re going to get the ransom paid,” Voss explains.

There are three primary attack vectors bad actors exploit, says Voss. These are: data manipulation, configuration changes, and brute-force attacks, “so somebody actually going after your backup infrastructure itself.” He adds, “They’re going to delete your VMs if they have access to the infrastructure that your backup runs on.”

Honeypots is the first in a series of anomaly detection capabilities coming, Voss says. 

Channel Program Launches 365 Scout

Channel Program, a platform that provides product reviews, market research, and tools for MSP businesses, introduced BetterTracker + 365 Scout for MSPs. Together, the solutions unites what’s paid for (every contract, subscription, and expense) with what’s actually used across Microsoft 365. The result is complete visibility into spend and usage, so you can eliminate surprises, close security gaps, and boost profitability, according to Channel Program.

365 Scout plugs directly into Microsoft 365 and automatically scans, identifies, and exposes the waste and risks inside Microsoft 365 environments, giving MSPs the visibility to: stop cash leaks from unused subscriptions, expose shadow, and right-size licenses to protect margins. 

Arctic Wolf Enhances Threat Intelligence Plus to Help Organizations Stay Ahead of Adversaries 

Arctic Wolf introduced a new capability for Arctic Wolf Threat Intelligence Plus that allows organizations to consume Arctic Wolf threat intelligence within their existing investigation and analysis platforms, SIEM tools, and threat intelligence platforms, enabling unified threat hunting and incident response workflows. 

Threat Intelligence Plus customers can now automatically deploy Arctic Wolf’s curated threat intelligence as preventative controls across security tools that support STIX/TAXII standards, including firewalls, email security gateways, endpoint protection platforms, and network security appliances. 

The threat feed contains the same indicators of compromise (IoCs) actively used by Arctic Wolf’s SOC for managed detection and response.

The newly enhanced threat feed feature is available exclusively to Threat Intelligence Plus subscribers.

Proofpoint’s Agentic AI Solution Detects Risks in Employee Communications

Proofpoint launched an agentic AI solution for Human Communications Intelligence (HCI), with agents that look for signals of misconduct, AI misuse, and insider risk in real time across the dozens of channels where employees are communicating—UcaaS, mobile, and social. The intent is to empower organizations to act on human behavior before it becomes a compliance, security, or legal event.

Continue reading the full story here.

Syncro Launches Cloud Backup and Restore for Microsoft 365 and Entra ID

Syncro today expanded its platform capabilities into the identify security arena and deepened its foray into the Microsoft world with the introduction of Syncro Cloud Backup, an integrated backup and restore solution for Microsoft 365 and Entra ID. The vendor says the new service helps MSPs and IT teams protect users and identities and ensure rapid recovery from data loss or identity threats.

“Identity is really the new security perimeter and Syncro Cloud backup is the first line of defense and the last line of defense,” says Michael George, Syncro CEO.

Syncro Cloud Backup follows on the heels of Syncro’s announcement of XMM in April, which integrated Microsoft 365 multitenant management with its RMM and PSA into a unified platform. XMM also integrates with Microsoft Secure Score, Defender Antivirus, and Entra ID, and automates Microsoft 365 compliance monitoring, security hygiene, and risk assessments.

Continue reading the full story here.

Partner Programs

Action1 Unveils MSP Partner Program

Action1, a provider of autonomous endpoint management solution for patching and vulnerability management, announced the Action1 MSP Partner Program.

MSP partner benefits include premium support and a dedicated customer success manager, discount pricing, certification incentives and co-marketing initiatives, and the ability to resell Action1 to clients outside their managed services base, with the option to earn referral fees or reseller margins. 

The Action1 MSP Partner Program is open to qualified MSPs, with a straightforward qualification process and no tiered structure. The program primarily focuses on the U.S. market but welcomes global partners.

Nintex Enhances Global Partner Program

Nintex, a process automation vendor, launched its new Nintex Partner Program, which the company says represents a foundational step in Nintex’s recommitment to being a partner-centric company. Enhancements include a modernized portal, a new tiering model, deeper education and support to help partners build industry-specific solutions, and a refreshed incentives model that ranges from opportunity registration bonuses to joint marketing programs.

“Nintex has always been partner-powered,” said Brian Kuettel, newly appointed head of partner strategy and sales at Nintex, in a press statement. “We’re entering a new era where customers aren’t just looking for point solutions—they’re looking for platforms that can orchestrate work across people, systems, and AI. This program makes it easier for partners to meet that demand by building, selling, and delivering high-value solutions on the Nintex platform.”

Partnerships & Integrations

MobileRMM Technology Announces Integration with HaloPSA

Mobile device management vendor MobileRMM Technology announced that its latest release of the MobileRMM platform will integrate with the HaloPSA platform. MobileRMM supports iOS, iPadOS, and Android smartphones and tablets. Designed for MSPs and IT service providers, MobileRMM is built on Microsoft Azure, providing a secure, scalable, multitenant environment. The platform supports both company-owned and personally-owned devices and includes advanced policy enforcement, application management, and automated monthly billing.

“HaloPSA has established itself as a leader in the PSA marketplace, providing MSPs with a powerful, flexible platform. With our integration, MSPs can now easily extend their managed service to include mobile device management—something many have been waiting for,” said Paul DePond, president and founder of MobileRMM Technology, in a press statement.

Integration features include:

• Daily device synchronization – MobileRMM automatically updates HaloPSA as devices are added, changed, or removed, giving MSPs accurate billing and up-to-date records.
• Actionable reporting – Reports in HaloPSA now cover smartphones and tablets as well as existing IT assets, helping MSPs track device types, OS versions, and key configurations.
• Direct platform access – Technicians can launch the MobileRMM admin portal within HaloPSA, making mobile management part of their everyday workflows.

1Password Partners with Perplexity to Secure the Future of AI Browsing

1Password, a password management vendor, announced a partnership with Perplexity to launch Comet, Perplexity’s AI-powered web browser, with credential management, secure autofill, and access controls powered by 1Password.

As the first security launch partner for Perplexity, 1Password’s Comet-compatible browser extension is available for free to all 1Password customers. 1Password and Comet users can install the 1Password browser extension to log in, autofill credentials, and securely access their accounts.

“The internet is entering a new chapter, one where AI is woven into everything we do,” said Anand Srinivas, VP of product and AI at 1Password, in a press statement. “No matter how intelligent our tools become, they only succeed if people can trust them. At 1Password, we believe security must be part of the foundation when building AI products, not an afterthought. Partnering with Perplexity on Comet shows what’s possible when AI and security are designed to work together from the start: an online experience that’s powerful, seamless, and safer for everyone.”

Distribution & Marketplaces

NinjaOne, the automated endpoint management platform, is now available for purchase in the CrowdStrike Marketplace. 

Zensai, an AI-powered learning, employee engagement, and performance management platform built on Azure and integrated into Microsoft 365 and Teams, is now available in the Pax8 Marketplace. The Zensai Adoption Hub, powered by Learn365, is the first solution in the Pax8 Marketplace, enabling MSPs to deliver out-of-the-box training directly to their customers within the apps employees use every day. The Zensai Adoption Hub starts at $5 per user per month, an exclusive offer for the Pax8 community.

People

Apple device management company Addigy appointed Chris Rudnick as VP of marketing and Dan Sauritch as VP of global sales. Rudnick was previously corporate VP of growth marketing at Blackpoint Cyber. Sauritch comes to Addigy from Invicti, where he was VP of global sales … Nintex appointed Brian Kuettel as global head of partner strategy and sales. He was previously associate partner at Bain and Co. … Identity security vendor CyberArk appointed Omer Grossman to the newly created role of chief trust officer and head of CYBR Unit. Grossman previously served as CyberArk’s CIO. Ariel Pisetzky will succeed Grossman as CIO. Most recently, Pisetzky was VP of IT and cyber at Taboola … Data protection company Keepit named Jan Ursi VP of global channel. He has led partner and alliance initiatives at Rubrik, UiPath, Nutanix, and Infoblox.

Compliance

NinjaOne, the automated endpoint management platform, announced NinjaOne for Government has achieved the Federal Risk and Authorization Management Program (FedRAMP) Authorization at the Moderate Impact Level. NinjaOne for Government is available on the FedRAMP Marketplace.

Industry

Alternative Payments Expands Internationally with Canadian Launch

Alternative Payments, a B2B payments and checkout infrastructure provider, officially expanded into Canada, establishing the company’s first international market presence.

The company has opened a new field office in Toronto and Vancouver and built a local team to serve as a hub for partner engagement and customer support. Early pilots with Canadian MSPs and solution partners are underway.

The expansion into Canada follows the release of the Alternative Payments API, a developer-friendly REST interface that gives MSPs full control over billing operations.

Baxter Lanius, founder and CEO of Alternative Payments, recently spoke with MSP Success. Listen to that conversation here.

By the Numbers

Small Business Cyberattacks Are Surging

New research from cybersecurity company Guardz uncovers a dramatic escalation in the number of cyberattacks targeting SMBs, based on threat intelligence gathered directly from the Guardz customer base.

The Guardz Mid-Year 2025 SMB Threat Report finds that SMBs faced nearly twice as many weekly incidents in the first half of 2025 compared to the same period last year.

Other key findings include:

• Nearly 100 types of ransomware detections were logged among SMBs in the first half of 2025. Many pair encryption with data theft for extortion, while one-quarter of breaches now involve data theft alone, in favor of pure extortion.
• Credential-focused attacks rose the most across all attack types, withover 80% of breaches involving stolen or compromised passwords. This class of attacks included password spraying, credential stuffing, MFA bypass, legacy authentication abuse, and account takeover.
• Phishing accounted for 1,876 incidents, while 1,423 business email compromise scams were recorded. Generative AI has increased the believability of phishing messages, according to Guardz.
• Password attacks on cloud accounts spiked tenfold, targeting cloud login portals. Microsoft 365 environments saw 3,042 attacks, with Outlook/Exchange alone making up 41% of cases. Google Workspace apps were targeted with 2,335 attacks, led by phishing (38%) and OAuth app abuse (18%).

No Business Too Small to Target

“The first half of 2025 has been a stark reminder of just how quickly the cyber threat landscape is evolving. For many SMBs, this reality has been eye-opening: attacks have skyrocketed exponentially and are more sophisticated and damaging than ever before,” said Dor Eisner, CEO and co-founder of Guardz, in a press statement. “The message is clear – no business is too small to be a target. Hackers are going after SMBs with the same force as large enterprises, but these businesses often lack enterprise-level defenses. That’s why it’s so important for SMBs to adopt solutions that make it simple to manage, detect, and respond to threats, with MSPs providing the expertise and proactive support necessary to stay secure and resilient.”

For a conversation Eisner had with MSP Success earlier in the year, see Guardz CEO: MSPs Need AI-Driven MDR to Stay Ahead of Threats