Show Notes:

In this episode, we talk with Rashaad Bajwa, executive chairman and founder of Integris, one of the largest MSPs in North America. Starting from a small, lifestyle-oriented IT firm in 1997, Bajwa grew Integris into a $240M powerhouse—through persistence, humility, and a focus on leadership, culture, and scalable processes. He shares the key lessons learned from taking his company from under $2M in revenue to one of the top performers in the MSP industry.

Key Themes

• Ego and Humility—He emphasizes how entrepreneurs must check their egos and stop believing they have all the answers. Real growth came once he started learning from peers, coaches, and other industry leaders.
• Breaking the Cult of Personality—One of the hardest hurdles for MSP owners is moving beyond being the “sun” their business orbits around. Scaling requires trusting others, developing leaders, and celebrating when staff outperform the owner.
• Building Talent from Within—Rather than chasing expensive engineers, Bajwa recommends developing talent internally—teaching and mentoring capable people to grow into great techs and leaders.
• The Role of Systems and Process—True scaling only happens once the business builds repeatable systems and structure. For many MSPs, this requires hiring an operations-minded team member early—a “mini-integrator” before a full COO.
• Leadership Development—As Integris grew, Bajwa realized he needed to learn how to coach and build leaders, not just manage technicians. Investing in leadership training and business coaching was pivotal to building a strong culture.
• Marketing That Works—Effective marketing isn’t about volume or spam—it’s about authenticity and education. Bajwa focuses on reputation marketing: educating clients, showcasing results, and earning visibility through reviews, testimonials, and case studies.

Actionable Takeaways

• Focus on building and mentoring internal talent rather than buying it.
• Learn from peers, coaches, and proven frameworks—don’t operate in isolation.
• Invest in process and operations as early as possible.
• Keep sales founder-led longer than you think—hire sales support before salespeople.
• Build a marketing engine around reputation and education, not hype.
• Prioritize leadership training for yourself and your managers—it multiplies growth.
• Build a company that can thrive without you—both for scalability and future exit value.

What’s Next

Integris continues expanding through acquisition and organic growth, guided by a leadership team that reflects Bajwa’s focus on culture, authenticity, and trust. The company’s reputation-driven approach and strong internal leadership development remain its foundation as it scales further.

Bajwa’s journey with Integris is a case study in how humility, structure, and people-first leadership can turn a small MSP into a national force. His insights remind MSP owners that sustainable growth isn’t about chasing revenue—it’s about building systems, developing talent, and leading with integrity.