Show Notes:
In this episode, we sit down with Oscar Diaz, founder and CEO of Tecbound Technology, to discuss how an immigrant from Venezuela, with a background in enterprise IT, built a thriving MSP from scratch in a new country. Diaz shares the hard lessons, such as figuring out when to say no to certain clients (or even whole niches), and what it took for Techbound to cross the million-dollar mark in just one year.
Key Themes
Enterprise thinking, small business clients. Diaz’s background in a large Venezuelan telecom company shaped how he approaches IT—not as a break-fix technician, but as a strategic partner who sits down with clients to understand the business problem first.
Choosing the right niche. Techbound won their first major client in law enforcement by simply showing up when no one else did. That single opportunity became a key niche for the company.
Marketing is not optional. Hiring a dedicated marketing manager early was one of Diaz’s most important moves. SEO and Google reviews generate leads that MSPs often overlook; Techbound jumped on those leads and started growing.
Delegate tasks so you can listen. Delegating tasks to others allowed Diaz to stop and listen to clients. By doing this, he was able to hear what services they were asking for and what business problems they were facing, which led to more growth opportunities.
AI as a tool, not a trend. Diaz looks to AI as a tool to solve a problem. So, before implementing a tool, he sits down with clients to look at their problem. If AI is the solution, Diaz will set it up and work with the client to understand how to use the tool safely.
Actionable Takeaways for MSP Owners
- Hire a marketing manager sooner rather than later, even if it feels uncomfortable. Referrals alone won’t get you to a million.
- Show up to niche industry events, even if networking is outside your comfort zone. Trust is built in person, and sometimes being the only one who shows up is enough.
- Invest in SEO and Google reviews. They generate leads that convert, even if they start transactional.
- Learn to say no to ill-fitting clients. Every hour spent with the wrong client is an hour not spent finding the right one.
- Get a good bookkeeper, accountant, and lawyer. Don’t be like Diaz, who paid roughly $250,000, learning this lesson the hard way.
- Treat AI like any other tool. Understand the business outcome first, then evaluate whether AI is the right fit.
- Read Never Split the Difference by Chris Voss. Diaz credits it with recovering $10,000 in a single negotiation.
What’s Next for Techbound
Diaz plans to continue to expand Techbound south into the United States, while building a larger presence in Latin America. While Techbound is growing in reach, they also plan to continue building a solid foundation in the legal industry, becoming a strategic partner to law firms across Canada.
Diaz’s story shows that the road to the first million isn’t straightforward and even, but full of moments that reward action. Whether that means immigrating to a new country or being the only MSP who shows up when called, the willingness to move when others don’t makes all the difference.
Enjoyed the episode? Subscribe for more real MSP stories and check out MSPSuccess.com for tools and resources to grow your business. If you missed our last episode, tune in to hear how Matt Rose and Erica Martinez-Rose hit their first million.